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Creative lead at Abril
Editora Abril is the largest magazine publishing house in Latin America. I've worked for 8+ years at the company, being Creative Lead for the last 3. My role was to manage a team of 15 people, between designers, writers, videomakers and producers. The team was responsible for all of the company creative assets for retail, brand marketing and branded content.
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Graphics for the future of journalism
Jornada Galápagos de Jornalismo is a free training course for journalists and other people interested in content creation. Here are some of the artwork – static and video! – for the marketing campaign
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Oriental recipes for modern tastes
Jiang is one of the most famous, funniest and charismatic participants of Masterchef Brasil, an amateur cooking reality show on TV. In "A vida e as receitas de Jiang", her first cookbook, I used bold graphics, strong colors and oriental elements to represent her incredible personality from cover to cover. The book is fun and full of easy recipes that anyone can cook.
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Rebranding for Brazil's most prominent soccer magazine
Placar magazine started exploring its multiplatform potential, what called for a new brand design to represent the passion for soccer in different types of media, both online and offline.
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Published illustrations and collages
A mix variety of some illustrations made for print and social media
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Designing for a brand new channel
Elástica was a project of a youngster content channel. Speaking to the Y generation, Elástica was a trial to a new business model inside a big media corporation. All the writers and videomakers came fresh from college, trying to experiment with a new way to connect to the audience.