Creative lead at Abril
Editora Abril is the largest magazine publishing house in Latin America. I've worked for 8+ years at the company, being Creative Lead for the last 3. My role was to manage a team of 15 people, between designers, writers, videomakers and producers. The team was responsible for all of the company creative assets for retail, brand marketing and branded content.
Graphics for the future of journalism
Jornada Galápagos de Jornalismo is a free training course for journalists and other people interested in content creation. Here are some of the artwork – static and video! – for the marketing campaign
Oriental recipes for modern tastes
Jiang is one of the most famous, funniest and charismatic participants of Masterchef Brasil, an amateur cooking reality show on TV. In "A vida e as receitas de Jiang", her first cookbook, I used bold graphics, strong colors and oriental elements to represent her incredible personality from cover to cover. The book is fun and full of easy recipes that anyone can cook.
Rebranding for Brazil's most prominent soccer magazine
Placar magazine started exploring its multiplatform potential, what called for a new brand design to represent the passion for soccer in different types of media, both online and offline.
Published illustrations and collages
A mix variety of some illustrations made for print and social media
Designing for a brand new channel
Elástica was a project of a youngster content channel. Speaking to the Y generation, Elástica was a trial to a new business model inside a big media corporation. All the writers and videomakers came fresh from college, trying to experiment with a new way to connect to the audience.