CLAUDIA #EUTENHODIREITO MOCK CAMPAIGNS
CAMPAIGN
Art Direction

Claudia, the largest woman's magazine in Brazil, launched a new campaign for women empowerment leaded by the hashtag #eutenhodireito (I have a right to/I'm entitled to). To show advertisers of different segments how their brands could embrace the movement, we created a series of mock advertising pages using different industry styles bringing the lead discourse and stared by woman.
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